Google & Meta Ads in Market Harborough: Get Strategy from an Insider, Not a Guesswork Agency

There is a button that costs small businesses in Market Harborough thousands of pounds every year. It’s blue, it sits under your Facebook or Instagram post, and it says "Boost Post."

It promises instant fame and sales. Usually, it just delivers empty "likes" and a lighter bank account.

Paid advertising (PPC) is the fastest way to grow a local business, but it is also the fastest way to lose money if you don't know the machinery behind the dashboard.

There are plenty of agencies offering Google Ads and Meta Ads support. But at Brand Canyon, I offer something they can’t: Insider experience.

I didn't just take an online course on how to run ads. I spent years working inside Google and Meta (Facebook & Instagram) on their ads and commerce teams. I know how the algorithms think, because I worked alongside the teams that built them.

Here is why that matters for your business.

1. Google Ads: capturing the "Ready to Buy" customer

When someone in Market Harborough searches for "Emergency Plumber" or "Gift Shop near me," they have high intent. They are waving money in the air, looking for a solution.

If your Google Ads setup is messy - using "Broad Match" keywords or sending traffic to a slow homepage - you are paying for clicks that will never convert.

Drawing on my experience at Google, I build campaigns that focus on:

• Quality Score: Lowering your cost-per-click by giving Google exactly what it wants.

• Negative Keywords: Ensuring you don't pay for irrelevant searches (i.e. ensuring a high-end consultant doesn't appear for "cheap" or "free" searches).

• Local Intent: Dominate the search results specifically for Market Harborough, Great Bowden, and Leicestershire, rather than wasting budget on people 50 miles away.

2. Meta Ads (Facebook & Instagram): The Art of the Stop-Scroll

While Google captures intent, Meta creates demand. This is where you find customers who didn't know they needed you yet.

During my time at Meta, I saw firsthand that the "creative" (your image or video) is responsible for 70% of campaign success. Yet, most local agencies just use a stock photo and hope for the best.

I combine big-tech strategy with boutique creativity to:

• Move beyond "Boost Post": I build full-funnel campaigns in Ads Manager that target specific behaviours and interests.

• Creative Strategy: I help you create the kind of content that actually stops people scrolling.

• Retargeting: Ever looked at a pair of shoes and then seen them on Instagram five minutes later? I set up those systems for you, reminding visitors to come back and finish their purchase.

3. Why "Local" + "Big Tech" is the Winning Combination

Usually, to get ex-Google or ex-Meta talent on your account, you have to hire a massive London agency with eye-watering monthly retainers.

With Brand Canyon, you get that enterprise-level expertise right here in Market Harborough.

• No Jargon: I explain ROAS (Return on Ad Spend) and CPC (Cost Per Click) in plain English over a coffee in town.

• Total Transparency: You own your ad accounts. You see exactly where every penny goes.

• Business Growth: I don't care about "vanity metrics" like impressions. I care about leads, sales, and bookings.

Stop Burning Budget. Start Investing.

If you are tired of throwing money at Google and Facebook and not knowing what you are getting back, it’s time to bring in an expert.

Don't settle for an agency that guesses. Partner with a specialist who knows the systems from the inside out.

Looking for Google Ads or Meta Ads support in Market Harborough? Book a free discovery call with Brand Canyon today and let’s turn your ad spend into profit.