Top Tips for Google, Shopify & More…

Beyond the Like: How UK E-commerce Brands Can Turn Instagram Browsers into Buyers

Master Instagram for e-commerce in the UK! Learn how consistent product tagging (shoppable posts) transforms engagement into sales. Expert tips from a former Meta commerce team insider.

Google Posts: Your Free Billboard on Google Search

A guide on how to use Google Posts effectively on your Google Business Profile. Learn what to post, how to create the perfect post, and why it's a game-changer for your local SEO.

No Scannable Inventory? No Problem. Driving Footfall with Google's Local Ads.

No product inventory to scan? No problem. A guide for service and hospitality businesses on using Google's Local Ads to drive real-world footfall and in-store visits.

Beyond the Bouquet: A Shopify Guide for Local Florists

A guide for local florists on using Shopify to sell flowers online. Learn a smart product catalogue strategy for seasonal blooms and how to get found by local customers.

5 Ways to Use Google's Comparison Shopping Services to Optimise Your Shopping Ads

Learn how to optimise your Google Shopping Ads with insider tips from my experience at Google. Discover 5 ways to use Comparison Shopping Services (CSS) to boost your Performance Max campaigns and gain a competitive edge.

Google's Best-Kept Secret for High Street Shops

As a former Google Shopping Ads expert, I’ll show you how Local Inventory Ads can drive real footfall to your Market Harborough shop. Turn online searches into in-store sales with this powerful tool.

The 5-Point Google Checklist for High Street Businesses

Is your business using Google to its full potential? Here's a 5-point checklist covering the essentials for driving footfall, from your Google Business Profile to Local Inventory Ads.

More Than a Pint: The Modern Village Pub's Guide to Winning Over Locals

A 3-step digital guide for village pubs. Learn how to use social media, your website, and your Google profile to encourage locals to visit more often.

The Tech Mistake Every New Coffee Shop & Retailer Makes

Before building your website, read this. Learn why integrating your e-commerce site with your in-store POS system (like Square) is crucial for managing stock, saving time, and keeping customers happy.

Before You Hire a Developer: The Shopify App vs. Custom Code Debate

Thinking of custom coding a feature for your Shopify store? Wait. Discover why using existing Shopify apps can save you thousands in development costs and prevent future headaches.

Creative Gets the Click. Your Catalogue Gets the Conversion.

Your ads look amazing but aren't converting? The problem isn't your creative; it's your product catalogue. Learn why a disciplined product feed is the key to efficient targeting and sales on Meta and Google.

Thinking of Offering Click & Collect? Read This 3-Step Checklist First

Planning to offer Click & Collect? Our 3-step checklist covers the essential tech, marketing (like Local Inventory Ads), and in-store processes you need for a flawless launch.

A Shopify catalogue integration settings for Meta and Google
A Shopify catalogue integration settings for Meta and Google
Your Shopify Catalogue: The Single Source of Truth for Meta and Google

Learn why your Shopify catalogue is the single source of truth for Meta and Google. Drawing on my experience at their commerce teams, discover how to optimise your product feed for successful ad campaigns on Instagram and Google.

A blank Google search screen on a dark mode background
A blank Google search screen on a dark mode background
Why Isn't My Business Showing Up on Google?

Can't find your Market Harborough business on Google? Our local SEO diagnosis reveals the top reasons for poor visibility and how to fix them to attract more local customers.

Don't Sell Stale Bread: A Website Guide for Bakeries & Fresh Food Shops

A guide for Market Harborough bakeries, delis, and fresh food shops on setting up a website for Click & Collect. Learn smart stock management tips to sell online without the waste.

Selling Alcohol Online? A Guide to Meta & Google's Strict Ad Rules

A guide for alcohol brands on the complex advertising rules for Meta (Facebook/Instagram) and Google. Learn how to market responsibly and avoid ad disapproval or account suspension.

Your Website Looks Great on Your Mac. Too Bad Your Customers Are on Their Phones.

Stop reviewing your website on a big desktop screen. Discover why a mobile-first design is critical for SEO, sales, and user experience for your small business.

From Rural Roastery to Local Legend: A Digital Guide to Winning Your Region

A digital marketing guide for rural coffee roasteries. Learn how to use social media, Google, and your website to increase local sales and footfall. Expert advice from a former Google & Meta insider.

Choose Both! The Full-Funnel Ad Strategy Using Google & Meta Together

A full-funnel ad strategy for e-commerce. Learn to use Meta Ads for discovery and Google Shopping for intent, powered by a clean Shopify catalogue. Expert advice from a former Google & Meta insider.

How to Choose a Website Agency in Leicestershire: 5 Questions to Ask Before You Hire

Looking for a website agency in Leicestershire? Don't hire until you read our 5 essential questions.

Digital Marketing in Leicestershire: 3 Trends Local Businesses Can't Ignore in 2026

Stay ahead in Leicestershire! Discover 3 crucial digital marketing trends for local businesses in 2026, covering hyper-local social ads, omnichannel retail, and the human touch.

5 Essential Website Features for Market Harborough Businesses

Boost your local presence! Discover the 5 essential website features every Market Harborough business needs to attract local customers, streamline operations, and grow online.

More Calls, More Jobs: A 5-Step Digital Guide for Local Tradespeople

A simple 5-step digital marketing guide for local tradespeople (plumbers, electricians, painters) in Market Harborough. Learn how to use Google and a simple website to get more calls and jobs.

A Market Harborough Marketing Agency's Guide to Winning Christmas 2025

Get ahead for Christmas 2025! My Market Harborough marketing agency shares top tips for local businesses to boost sales, attract customers, and dominate the festive season.

Based in the peaceful Leicestershire village of Great Bowden, Brand Canyon is a freelance studio specialising in website and digital marketing. After swapping big-tech London for a more creative way of life, I now partner with small businesses in Market Harborough, Leicestershire, and beyond. If you're local, let's grab a coffee. If not, schedule a call and let's get acquainted virtually.
Based in the peaceful Leicestershire village of Great Bowden, Brand Canyon is a freelance studio specialising in website and digital marketing. After swapping big-tech London for a more creative way of life, I now partner with small businesses in Market Harborough, Leicestershire, and beyond. If you're local, let's grab a coffee. If not, schedule a call and let's get acquainted virtually.
Based in the peaceful Leicestershire village of Great Bowden, Brand Canyon is a freelance studio specialising in website and digital marketing. After swapping big-tech London for a more creative way of life, I now partner with small businesses in Market Harborough, Leicestershire, and beyond. If you're local, let's grab a coffee. If not, schedule a call and let's get acquainted virtually.