Advice from Brand Canyon
Welcome to the knowledge hub.
This is where I share practical advice and insider insights from my time on the commerce teams at Google and Meta, and Amazon's Brand Innovation Lab, all tailored for the real-world challenges of running a small business.
From simple tips to in-depth strategies, the articles below are designed to give you clarity and help you grow.
A new website is a big investment. Don't let low-res phone photos ruin it. Our guide explains why professional content is vital for building trust, boosting SEO, and winning customers in Market Harborough.
Meta's new ad-free subscription means brands can't pay to reach these users. Learn why your organic Instagram & Facebook content is now the only way to win them.
Ready to run Instagram ads? Learn why your organic feed is the key to conversions. With insider tips from my time on Meta's Instagram Shop team, discover how to prepare your profile to turn ad traffic into sales.
Looking for web design support? Discover my clear, collaborative process that keeps you in control and prevents costly revisions. From strategy to launch.
A guide for UK businesses selling bespoke, high-value products (like kitchens) from a small showroom. Learn to use your website, Google & social media to display your full range.
A guide for UK small businesses on why Google reviews are vital. Learn how to get more reviews, respond to bad ones, and use them to win more local customers.
A guide for UK estate agents on how to reduce reliance on Rightmove and Zoopla. Learn to use Google, your website, and social media to generate more direct vendor leads.
A guide for UK small businesses on how to build an email list through your website and social media, and how to use email marketing to drive repeat sales and create brand fans.
A guide to Instagram's new 'Active Location' feature. Learn how UK local businesses can use it for discovery and avoid the common pitfalls that could confuse your customers.
A digital marketing guide for UK pizza takeaways. Learn how to use your website, Google, and social media to stand out, drive direct orders, and reduce reliance on costly apps.
A guide for rural UK hotels on how to reduce reliance on high-commission OTAs. Learn to use Google Business Profile, Hotel Ads, and local SEO to get more direct bookings.
A guide for UK farms and rural businesses running a PYO pumpkin patch or other seasonal event. Learn how to use your website, Google, and social media to manage demand and communicate changes.
A guide for rural cafes and restaurants. Learn how to use digital marketing to create buzz, encourage journeys, and beat town-centre convenience.
A guide for UK printing companies with a long legacy. Learn how to embrace digital, specialise in a niche, and use your website to thrive in the modern market.
Looking for professional web design in Market Harborough? My guide covers what to look for in a local agency to ensure your business thrives online.
Learn why establishing your brand design (logo, colours, fonts) before you start your website project is crucial for saving time, money, and achieving a better result.
A simple guide for barbers on how to use Google to stand out from local competition. Learn to use your Google Business Profile, reviews, and posts to get more clients.
Learn why a detailed Scope of Work (SOW) is the key to an efficient project. An ex-Amazon Project Manager explains how planning prevents scope creep and ensures success.
A digital marketing guide for chartered surveyors. Learn how to optimise your website and Google Business Profile to boost online visibility, build trust, and win more instructions.
Learn how local businesses can use social media and their website to strengthen community bonds, build loyalty, and attract more local customers.
A simple guide for local businesses on how to use Google Search Console. Learn 3 actionable ways to find keywords, fix errors, and get more customers online.
Master Instagram for e-commerce in the UK! Learn how consistent product tagging (shoppable posts) transforms engagement into sales. Expert tips from a former Meta commerce team insider.
A guide on how to use Google Posts effectively on your Google Business Profile. Learn what to post, how to create the perfect post, and why it's a game-changer for your local SEO.
No product inventory to scan? No problem. A guide for service and hospitality businesses on using Google's Local Ads to drive real-world footfall and in-store visits.
A guide for local florists on using Shopify to sell flowers online. Learn a smart product catalogue strategy for seasonal blooms and how to get found by local customers.
Learn how to optimise your Google Shopping Ads with insider tips from my experience at Google. Discover 5 ways to use Comparison Shopping Services (CSS) to boost your Performance Max campaigns and gain a competitive edge.
As a former Google Shopping Ads expert, I’ll show you how Local Inventory Ads can drive real footfall to your Market Harborough shop. Turn online searches into in-store sales with this powerful tool.
Is your business using Google to its full potential? Here's a 5-point checklist covering the essentials for driving footfall, from your Google Business Profile to Local Inventory Ads.
A 3-step digital guide for village pubs. Learn how to use social media, your website, and your Google profile to encourage locals to visit more often.
Before building your website, read this. Learn why integrating your e-commerce site with your in-store POS system (like Square) is crucial for managing stock, saving time, and keeping customers happy.
Thinking of custom coding a feature for your Shopify store? Wait. Discover why using existing Shopify apps can save you thousands in development costs and prevent future headaches.
Your ads look amazing but aren't converting? The problem isn't your creative; it's your product catalogue. Learn why a disciplined product feed is the key to efficient targeting and sales on Meta and Google.
Planning to offer Click & Collect? Our 3-step checklist covers the essential tech, marketing (like Local Inventory Ads), and in-store processes you need for a flawless launch.
Learn why your Shopify catalogue is the single source of truth for Meta and Google. Drawing on my experience at their commerce teams, discover how to optimise your product feed for successful ad campaigns on Instagram and Google.
Can't find your Market Harborough business on Google? Our local SEO diagnosis reveals the top reasons for poor visibility and how to fix them to attract more local customers.