Why I Almost Didn't Offer Ads Services (And Why I Changed My Mind)

When I first launched Brand Canyon, I made a strict rule for myself: I am not going to offer Google or Meta advertising services.

It sounds crazy. I spent years working inside Google and Meta (Facebook). I know these platforms better than most. It should have been the first thing on my service list.

But I hesitated. Why?

Because the reputation of the PPC (Pay Per Click) industry is, frankly, terrible.

We have all heard the horror stories. A small business owner pays a flashy agency a £1,000 monthly "management fee," only to have a junior executive spend £200 on ads that generate zero sales.

The agency sends a monthly PDF full of jargon - "Look at all these impressions!" - while the business owner quietly wonders why the till isn't ringing.

I didn't want to be associated with that world. I didn't want to be another "digital guru" promising the earth and delivering a PDF.

The Market Harborough Conversation

So, what changed?

Since moving to Market Harborough and chatting with local business owners - from retailers on the High Street to service providers in the surrounding villages - I started to hear a different kind of story.

I didn't hear people saying "Ads don't work." I heard people saying "I don't know if they work, because nobody will explain it to me."

I met business owners who were terrified to turn their ads back on because they’d been burned before. I met others who were boosting posts blindly, knowing they were wasting money but not knowing how to stop.

I realised that by not offering my services, I wasn't taking a moral stand. I was leaving these local businesses to the sharks.

The "Insider" Difference

My background isn't typical. I didn't learn Facebook Ads from a YouTube guru. I learned them while working at Meta, sitting with the teams who built the tools. I learned Google Ads while working at Google, helping huge brands navigate the auction system.

I realised I had a responsibility to bring that insider knowledge to the local businesses that need it most.

But I knew I had to do it differently.

The Brand Canyon Approach: Audits & Advice First

I am ripping up the traditional agency rulebook.

1. No "Black Box" Management You own your ad account. You see exactly what is being spent and where. If I set up a campaign, I will sit down with you and explain why it’s set up that way, in plain English.

2. Profit Over "Impressions" I don't care how many people "saw" your ad. I care if they bought your product or booked your service. If the ads aren't making you money, we turn them off. Simple.

3. The "Fix It" Audit You don't always need a monthly retainer. Sometimes, you just need an expert to look under the hood, fix the tracking, tighten the targeting, and hand the keys back to you. I’m happy to do that.

Let’s Turn It Around

If you have been burned by an agency before, or if you are staring at your Google Ads dashboard feeling like you're reading a foreign language, let’s talk.

I’m not here to sell you a dream. I’m here to use my experience at Google and Meta to help you make sense of your marketing.

Ready for an honest look at your paid ads? Book a free discovery call or let's grab a coffee in town.