Social Media Strategy
Strategic Social Media Management for Local Businesses
Simply "being on social media" is not a strategy. Posting randomly and hoping for the best is a waste of your valuable time. An effective social media presence is built on a clear plan, a deep understanding of your audience, and consistent, engaging content.
At Brand Canyon, I move beyond just posting. I develop and execute data-driven social media strategies designed to achieve your specific business goals - whether that's driving footfall, increasing website sales, or building a loyal local community.
My Strategic Approach to Social Media
It's not about posting every day; it's about making every post count. My process is built on a strategic foundation.
Audit & Strategy: I start by analysing your current presence and your competitors, then develop a clear strategy outlining your key platforms, content pillars, and tone of voice.
Content Planning & Creation: I plan a content calendar of engaging posts that tell your story and resonate with your audience, using a mix of professional photography, video, and graphics.
Community Management: I don't just post and ghost. I engage with your followers, respond to comments and messages, and build a genuine community around your brand.
Paid Social Advertising: I can amplify your reach and drive specific actions by creating and managing highly targeted ad campaigns on platforms like Meta (Facebook & Instagram).
Social Media That Drives Real Results
I build strategies tailored to your business type, whether you're a village pub looking to build a local following, an e-commerce brand driving sales through Instagram Shopping, or a local service provider building credibility and trust. Drawing on my experience from Meta's commerce team, I understand how to leverage these platforms for tangible business outcomes.
Ready to Get Serious About Social Media?
Let's build a social media presence that not only looks great but also contributes directly to your bottom line.