Petite Repeat: Crafting a Stylish Brand for a Sustainable Local Event

Petite Repeat is a much-loved series of community events in Market Harborough, offering a stylish and sustainable way for parents to buy and sell high-quality pre-loved baby clothing. Brand Canyon was there from the very beginning, creating the brand's entire identity from a simple, brilliant idea.

The Challenge

The goal was to elevate the concept of a "nearly-new sale" into a desirable, boutique-style experience. The brand needed to feel premium, trustworthy, and welcoming, providing a clear, hassle-free alternative to cluttered online marketplaces and traditional jumble sales.

The Solution

I focused on creating a warm, charming, and professional brand identity that would instantly resonate with local parents. The strategy was to build the brand from the ground up, giving it a strong foundation and the authentic visual assets needed to grow a loyal community on social media right from the first event.

Our Services Provided

This project was about creating a beloved local brand from scratch.

Brand Strategy & Naming
I started with the core concept, creating the catchy and memorable name "Petite Repeat" that perfectly encapsulates the brand's mission.

Visual Identity & Logo Design
I designed a charming logo and a full visual identity, including a warm colour palette and friendly typography. The goal was to create a look and feel that was both stylish and approachable for a parent-focused audience in Market Harborough.

Event & Social Media Photography
To build momentum from day one, I attended the first few events to capture the atmosphere. My professional photography focused on the quality of the clothes, the happy faces of the community, and the welcoming environment, creating a bank of authentic content to fuel their social media growth.

The Result

The result is Petite Repeat: an instantly recognisable and trusted local brand that successfully attracts its target audience to every event. The professional brand identity and authentic photography provided a powerful launchpad, helping to build a thriving community on social media and establish the event as a go-to for stylish parents in the Leicestershire area.

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