Prints of Whales: Making a Splash with a Pun-derful E-commerce Brand

Prints of Whales is a Shopify-based e-commerce brand with a simple, brilliant mission: to bring a little humour to your walls with witty, pun-based artwork of sea creatures. This project was a deep dive into brand creation, where Brand Canyon took a fun idea and steered it through the entire journey - from a single pun to a fully operational online store.

The Challenge

The goal was to take a playful concept and build a credible, premium e-commerce experience around it. This meant creating a brand that felt both fun and high-quality, establishing an efficient print-on-demand supply chain, and setting up a scalable business model that could run efficiently from day one.

The Solution

I developed a complete, end-to-end strategy that built an entire brand world for Prints of Whales. From the name itself to the artists who drew the illustrations and the code that powered the website, every element was carefully considered to create a cohesive and charming customer experience, launching a memorable e-commerce brand from scratch.

Our Services Provided

This was a full-service brand launch, where I managed the entire creative, technical, and strategic lifecycle.

Brand Strategy, Naming & Tone of Voice
I started at the very beginning, creating the memorable "Prints of Whales" name and developing a playful, witty, and consistent brand voice to be used across all channels.

Art Direction & Illustrator Collaboration
I sourced and directed talented illustrators, providing creative briefs to ensure the artwork perfectly matched the brand's unique style and sense of humour.

Supply Chain & Sourcing
I researched and established a reliable print-on-demand fulfillment flow with UK-based suppliers, ensuring high-quality products and an efficient, hands-off process for the business owner.

Shopify E-commerce Website Build
I handled the full Shopify website design, creating a clean, mobile-first, and user-friendly store that beautifully showcases the artwork and makes purchasing effortless.

Launch Marketing Strategy
I crafted and executed the initial marketing plan to build awareness and drive the first crucial sales, setting the brand on a clear path for future growth.

The Result

The result is Prints of Whales: a unique and memorable Shopify store with a whale-sized personality. This case study showcases my ability to take a creative spark and build the entire strategic, operational, and technical framework needed to turn it into a successful Market Harborough based e-commerce brand.

Have a unique idea for your own e-commerce brand?

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